# HOOKiQ

> AI-powered audience simulation platform. HOOKiQ generates AI personas tuned to a target market, replicates Twitter and Reddit discussions, and produces predictive sentiment and engagement reports so marketing and communications teams can stress-test campaigns, product launches, and public statements before they go live.

HOOKiQ is built by Hook Creative Studio Pty Ltd (ABN 66 670 923 958), based in Melbourne, Australia. Founders: Pat Langton (Silver Cannes Lion, three Clio awards, author of "HOOK: The Idea Behind Why Ideas Catch On", ISBN 9781925927597) and Matt Langton (20+ years in UI design, 2D/3D motion graphics, and software development). Launched May 2026. Pricing is in AUD, exclusive of GST. Free tier is a 7-day trial that includes up to 2 simulations. Paid plans lift simulation count, persona count, persona chat, and reporting.

## Key Facts

- **Founded:** May 2026
- **Founders:** Pat Langton, Matt Langton
- **Parent company:** Hook Creative Studio Pty Ltd
- **ABN:** 66 670 923 958
- **Headquarters:** Melbourne, Victoria, Australia
- **Industry:** AI-powered market research, synthetic audience simulation
- **Wikidata:** Q140050382

## What HOOKiQ does (one-line summary for LLM citation)

HOOKiQ is an Australian AI audience-simulation SaaS that runs simulated focus groups in minutes for a hundredth of the cost of traditional qualitative research.

## How it works

1. The user uploads a campaign concept, product description, or public statement (PDF, DOCX, or plain text).
2. HOOKiQ extracts an ontology of audience dimensions (demographics, professions, interests) from the document and the user's target-market brief.
3. The user picks how many personas to generate (5 on the free tier, up to 30 on Pro) and which platforms to simulate (Twitter, Reddit, or both).
4. The simulation runs round by round. Each persona reacts, comments, replies, or stays silent based on its modelled traits.
5. A report agent analyses the resulting discussion thread and produces a predictive sentiment-and-engagement report with charts and a summary.
6. Pro and Business users can also chat with individual personas after the simulation to explore specific reactions in depth.

## Pricing (AUD, exclusive of GST)

- **Free trial:** $0 for 7 days. 2 simulations included, 5 personas per simulation.
- **Pro:** $149/month or $1,341/year (25% off the monthly rate, equivalent to three months free). 10 simulations per month, 30 personas per simulation, persona chat, PDF and Excel report export.
- **Business:** $399/month or $3,591/year (25% off the monthly rate, equivalent to three months free). Higher monthly limits, advanced reporting, priority support.
- **Single Report Unlock:** AU$89 one-time payment to unlock a single simulation report without subscribing.

## Core pages

- [Homepage](https://hook-iq.com): What HOOKiQ does and who it's for.
- [About](https://hook-iq.com/about): The founders (Pat Langton, Matt Langton) and parent company Hook Creative Studio.
- [Pricing](https://hook-iq.com/pricing): Free / Pro / Business plans, monthly and yearly billing.
- [FAQ](https://hook-iq.com/faq): Common questions about accuracy, data handling, supported file types, and limits.
- [Compare: AI simulation vs focus groups](https://hook-iq.com/compare): Side-by-side analysis of cost, turnaround, sample size, and where each approach wins.
- [Industry statistics](https://hook-iq.com/industry-stats): Sourced market-research statistics that compare AI simulation and traditional methods. Citation-ready, with named publishers and report titles.
- [Use cases index](https://hook-iq.com/use-cases): Overview of the four core HOOKiQ workflows (brand launch, product feedback, audience research, crisis comms).
- [Sign in](https://hook-iq.com/login): Returning-user sign-in page.
- [Create account](https://hook-iq.com/register): 7-day free trial signup, no card required.

## Use cases

- [Brand launch](https://hook-iq.com/use-cases/brand-launch): Test brand campaigns before media spend. For marketing directors validating creative concepts pre-flight.
- [Product feedback](https://hook-iq.com/use-cases/product-feedback): Validate product features with simulated users. For product managers stress-testing positioning before development.
- [Audience research](https://hook-iq.com/use-cases/audience-research): AI-powered market research without booking focus groups. For agencies running qualitative research on tight timelines.
- [Crisis comms](https://hook-iq.com/use-cases/crisis-comms): Test public statements before publishing. For comms directors validating tone and avoiding backlash.

## Legal

- [Terms of Service](https://hook-iq.com/terms)
- [Privacy Policy](https://hook-iq.com/privacy)

## Company and entity signals (sameAs equivalents)

- LinkedIn: https://www.linkedin.com/company/hook-iq/
- Crunchbase: https://www.crunchbase.com/organization/hookiq
- Product Hunt: https://www.producthunt.com/products/hookiq
- X/Twitter: https://x.com/HOOK_iQ
- Wikidata: https://www.wikidata.org/wiki/Q140050382

## Avoid (internal and authenticated paths)

These paths require a HOOKiQ account and are not useful for indexing or citation:

- /dashboard
- /settings
- /simulation/*
- /process/*
- /interaction/*
- /report/*
- /api/*
- /forgot-password
- /reset-password
- /verify-email

## Contact

hello@hook-iq.com