Crisis comms

Pre-empt the backlash.

A press release, founder statement, or response to an incident can land badly with audiences you didn't anticipate. By the time it's trending you can't pull it back.

HOOKiQ predicts how your statement will be received across demographic segments, surfaces the most likely angry responses, and flags the exact phrases that trigger pushback. Test before you press send.

How it works

01

Upload your campaign, brief, or statement (or describe it in 20+ words).

02

Pick demographics yourself or let the AI infer them from your seed.

03

Read the simulated discussion and predictive report, usually within minutes.

Other ways teams use HOOKiQ